The WoW dissemination campaign is based on three communication channels:

• Dissemination actions: all activities aimed at changing people’s attitudes and perceptions about the sea, encouraging them in a dedicated and lasting water sport practice.

• Visual identity package: all communication materials such as the project logo, the project website (http://www.waveonwaveproject.eu) and the project social media channels which are being used since the beginning of the project.

• Gadgets package: all branded gadgets useful to recognize the project and the EU funding. The gadgets are created to involve the main target audience of WoW project: the young generations. The goal is to enlarge the number of new beneficiaries active in water sports.